One year later, as part of Digg v3, the website added specific categories for technology, science, world and business, videos, entertainment, and gaming, as well as a "view all" section that merged all categories. New features included a friends list, and the ability to "digg" a story without being redirected to a success page. Digg v2 was released in July 2005, with a new interface by web design company silverorange.
The end product was a series of wide-ranging, constantly updated lists of popular and trending content from around the Internet, aggregated by a social network.Īdditions and improvements were made throughout the website's first years. Although voting took place on, many websites added "digg" buttons to their pages, allowing users to vote as they browsed the web. Other members could vote that page up ("digg") or down ("bury"). Members of the community could submit a webpage for general consideration. The site's main function was to let users discover, share and recommend web content. The company added Google AdSense early in the project but switched to MSN adCenter in 2007. The original design by Dan Ries was free of advertisements. ĭigg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. ĭigg was purchased by BuySellAds, an advertising company, for an undisclosed amount in April 2018. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand, website, and technology were sold to Betaworks for an estimated $500,000 15 staff were transferred to The Washington Post 's "SocialCode" for a reported $12 million and a suite of patents was sold to LinkedIn for about $4 million. In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through.
Digg's popularity prompted the creation of similar sites such as Reddit. In 2012, Quantcast estimated Digg's monthly U.S. It formerly had been a popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook. Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues.
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